Eastern Germany has nothing to offer start-ups? Misconception. They are courted in Dresden and Leipzig. Part four of the absatzwirtschaft series on start-up regions in Germany.
Dresden scores with Elbflorenz flair, low rents and first-class technology research
Justus Nagel gives a friendly wave, grabs a bottle of Club Mate and exits the glass box that separates his startup from the others. Nagel is the epitome of a cool founder in 2016: well-groomed full beard, glasses, black polo shirt. And then there's Club Mate. What it is? Nagel laughs somewhat sheepishly. "Iced tea brew. It's hot right now."